About us

Established in 2008, ALFA Time is the creation of a Belgian-born entrepreneur equipped with a Masters in Economics and International Marketing degree. He devoted the first part of his career to sectors, which allowed him to travel extensively. Starting his training in the Antwerp diamond business, he was sent to various countries in Africa as a rough diamond buyer. With these international experiences of travel, human cultivation and diamond knowledge, he was welcomed with open arms into the then closed and mysterious world of jewelry manufacturers. For which he started several dealer networks in Europe. His passion for watchmaking quickly ensured that he naturally fell into this watchmaking industry. As a result, he developed distribution networks in Europe for both the jewelry & watchmaking sectors. This allowed him to build up extensive knowledge of how European luxury retail works.

Drawing from this wealth of experience, he founded ALFA Time in 2008, that invests the first 10 years, the largest with the distribution of several watch brands. Driven by a desire to find greater balance in his life and to expand ALFA Time activities. His wife joined ALFA Time to assist him in expanding the brand portfolio with diverse and complementary jewellery brands, further enhancing their ability to excel in presenting these new luxury goods to the market ALFA Time serves. Together they use their combined expertise to select and curate high-quality products, keeping ALFA Time at the forefront of luxury distribution.

Last but not least, as a board member and co-president of the Belgian Jewellers & Watch Federation, Ars Nobilis, this Belgian-born entrepreneur offers on a voluntary basis he’s thoughts and experiences to help shaping the future.